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Promoting your coaching business through SEO article marketing can be the best step that you can take in growing your sales. This internet marketing tool will help you not only in securing better page ranking on Google and other major search engines but will also help you earn the trust and respect of your potential clients. Here’s how you can easily excel in this endeavor:
1. Know the most profitable keywords to target. It pays to know the most profitable keywords that you can use on your articles. So, instead of doing the guessing game or instead of relying on your instincts, it’s best if you get reliable data by simply doing keyword research. If you have the money to spare, I would recommend that you use those paid ones as they definitely offer more comprehensive data. The keywords that you need to focus on are those that are extremely popular but not highly competitive, those that are closely related to your coaching programs, and those that contain at least 3 words.
2. Use secondary keywords. Right now, it’s not enough that you just use primary keywords on your articles. It has been proven that Google will assign better page ranking to your copies if you use secondary keywords as well. So, before you start writing your articles, find those words or phrases that are closely related to your main keywords and ensure that you strategically use them on your content as well.
3. Know the proper placements for each of your keywords. You’ll have a better shot at securing better rankings for your articles if you place your main keyword on your title, article summary, and resource box (it’s best if you convert it to anchor texts). You must also place it on the first and last 90 characters of your articles and 1-2 times for every 100 words. You can do the same for your secondary keywords. Just ensure that you do not exceed the 2% keyword density and that you do not sacrifice the readability of your articles along the way.
4. Offer unique content. Aside from keyword usage, Google will also consider the quality of your articles when they’re assigning page rank. Even if your articles are “properly optimized” they may still be ignored by the search engines if they don’t offer real value to online users. So, commit yourself in producing informative articles that your readers will love. Instead of rehashing web articles that you see online, create new articles that contain unique information. With Google’s latest algorithm change, this can definitely help you boost your page ranking in no time.
5. Review your articles. Be a responsible writer and check what you’ve written before you distribute your articles in the World Wide Web. Ensure that your articles are well-written, coherent, pleasurable to read, and unique enough that they’ll stand out from the crowd.
6. Promote your articles. The last step is to promote your articles using as many websites as possible. Start by distributing them on popular directories and on blogs that are related to your coaching programs. You can also use some of your articles on your own website or blog.
By the way, do you want to learn more about how I teach my clients to build simple coaching programs that create much more revenue than just creating information products?
If so, download my free guide here: How to Sell Coaching
Or do you want to learn more about using articles like this to drive traffic to your website and increase online conversions?
If so, I suggest you check this out: article marketing traffic.